Privacy Policy
Throw The Petals Ltd respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit or make a purchase from throwthepetals.co.uk, contact us, sign up to our emails or otherwise interact with our business.
Who We Are
Throw The Petals Ltd
Units 1–2, Sutton Hall Farm
Sutton Maddock
Shropshire
TF11 9NQ
United Kingdom
Registered in England & Wales. Company No. 17305058.
Email: hello@throwthepetals.co.uk
Information We Collect
Depending on how you interact with us, we may collect information including:
- Your name
- Billing and delivery address
- Email address
- Telephone number
- Order and purchase information
- Payment and transaction information
- Information you provide when contacting us
- Personalisation details supplied for personalised products
- Website usage, device and browser information
- Marketing preferences
Payment card information is generally processed securely by our payment providers and is not stored directly by Throw The Petals Ltd.
How We Use Your Information
We may use your personal information to:
- Process and fulfil your orders
- Arrange delivery and provide order updates
- Respond to enquiries and customer service requests
- Process returns and refunds
- Prevent fraud and maintain the security of our website
- Maintain business and accounting records
- Improve our products, website and customer experience
- Send marketing communications where you have consented or where otherwise permitted by law
- Meet our legal and regulatory obligations
Our Lawful Bases
Depending on the purpose, we may process your personal information because it is necessary to perform our contract with you, to comply with a legal obligation, because you have given consent, or because we have a legitimate interest in operating and improving our business.
Where we rely on consent, you may withdraw that consent at any time. Where we rely on legitimate interests, we consider the impact on your privacy and your rights. UK data protection law requires businesses to identify an appropriate lawful basis before processing personal information.
Who We Share Information With
We may share your information where necessary with trusted organisations that help us operate our business, including:
- Shopify and other website service providers
- Payment processors
- Royal Mail, Evri, DPD and other delivery providers
- Email and marketing service providers
- Analytics and advertising providers
- Professional advisers, accountants or legal advisers
- Government, regulatory or law-enforcement authorities where required by law
We only share information where necessary for the relevant service or purpose.
International Transfers
Some service providers we use may process information outside the United Kingdom. Where this happens, appropriate legal safeguards will be used where required by UK data protection law.
How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, tax, accounting, fraud-prevention and record-keeping requirements.
Retention periods may vary depending on the type of information and our legal obligations. The ICO requires privacy notices to explain either the retention period or the criteria used to determine it.
Cookies
Our website uses cookies and similar technologies to operate the website, remember preferences, analyse website usage and, where permitted, support advertising and marketing.
Where cookies are not strictly necessary, consent may be required before they are used.
You can manage cookie preferences through the options provided on our website and through your browser settings.
Your Rights
Depending on the circumstances, you may have rights including the right to:
- Access the personal information we hold about you
- Ask us to correct inaccurate information
- Ask us to delete certain information
- Ask us to restrict how information is used
- Object to certain uses of your information
- Receive certain information in a portable format
- Withdraw consent where we rely on consent
These rights can depend on the lawful basis we are relying on.
To exercise your rights, contact us at hello@throwthepetals.co.uk.
Marketing
If you have chosen to receive marketing communications from us, you can unsubscribe at any time using the unsubscribe link in our emails or by contacting us.
Security
We take reasonable organisational and technical measures to protect personal information from loss, misuse, unauthorised access, disclosure or alteration.
Complaints
If you have concerns about how we use your personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the UK Information Commissioner’s Office (ICO), the UK regulator responsible for data protection.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services or legal requirements. The latest version will always be published on this page.